Updated August 31, 2026
Both platforms cut creator pay in 2026. Amazon dropped onsite commissions category by category, and TikTok Shop reshaped its own commission structure the same year. If you’re deciding where to point a camera, here’s the honest math on both, not the marketing pitch either platform would give you.
Amazon’s side: lower rates, real ones
Amazon’s onsite commission table runs mostly 1 to 4.5 percent depending on category, with Luxury Beauty as the standout at 10 percent. Some categories took real hits this year. Outdoors, for one, has been reported falling from nearly 8 percent to below 3 percent onsite, a category-specific cut on top of the broader 2026 rate changes already covered in where creators are moving after the cuts. The April 14, 2026 rule also scoped onsite commission to the exact ASIN or variant you link, ending the old pattern of catching browsing purchases on other products. Full current rates by category: the verified commission table.
TikTok Shop’s side: higher headline numbers, a catch
TikTok Shop’s commission rates are set by individual sellers, not a flat platform table, and they run considerably higher on paper. Open Collaboration deals, the kind any eligible creator can join without a brand reaching out first, tend to cluster around 10 to 15 percent for most categories, with beauty and supplements often paying 20 to 30 percent to compete for creator attention. Targeted Collaboration deals, negotiated directly with a brand for a track record of sales, run higher still, commonly 18 to 30 percent.
The catch: TikTok Shop takes its own platform referral fee, reported around 8 percent, out of the sale separately from your commission. That fee comes off the seller’s side, not yours, so it doesn’t directly cut your percentage, but it’s part of why sellers set the rates they do, and it’s worth knowing it exists before you assume the headline commission number is the whole story on either side of the transaction.
The side-by-side that actually matters
On a straight percentage basis, TikTok Shop’s typical 10 to 15 percent (before you even get into the higher beauty/supplements tier) beats almost every Amazon category except Luxury Beauty. If you’re purely optimizing for commission rate on a sale of identical size, TikTok Shop usually wins that specific number.
But rate isn’t the whole equation. Amazon still carries a larger buyer base with lower purchase friction. Someone who lands on your Amazon-linked product already trusts the checkout, already has a card on file, and is less likely to abandon the purchase over an unfamiliar app. TikTok Shop’s in-app checkout has closed some of that gap, but it’s still a newer habit for a lot of shoppers than “just buy it on Amazon.”
What this actually means for your footage
The honest recommendation isn’t picking a side. It’s posting the same review footage to both. A product demo that works as an Amazon onsite video works just as well cut for TikTok Shop, and the two platforms aren’t competing for the same fixed pool of your filming time if you’re not re-filming from scratch for each one. Given that TikTok Shop’s real per-sale value depends heavily on which specific seller and category you land in, and Amazon’s is now transparently tied to the exact ASIN you link, a creator running the same content on both ends up hedged against either platform cutting rates again the way both already have once this year.
The bottleneck either way is editing time
Whichever platform a given sale lands on, the actual constraint on how much you earn is how many finished videos you get live, not which platform pays a slightly better percentage on any one of them. That’s the same volume problem this site keeps coming back to, and it’s the specific gap ReviewCut is built to close: cutting the editing step down so one filming session can realistically produce output for both platforms instead of just one.
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