Amazon Influencer Program

How to Price Your Rate Card for Creator Connections and Off-Amazon Brand Deals

By Miles · Updated Oct 1, 2026 · every claim sourced & dated

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Updated: October 1, 2026 | Miles Insights | Amazon Influencer Strategy / Affiliate Marketing

Quick answer: Amazon doesn’t publish a creator rate card, and Creator Connections isn’t a flat fee you negotiate, it’s a commission bonus (10 to 50 percent on top of your normal category rate) that the brand sets when it builds the campaign. A rate card only comes into play for a separate thing: off-Amazon brand deals, where a company pays you a flat fee outside Amazon entirely for a dedicated video, post, or usage rights. Mixing those two up is the single most common pricing mistake creators make on this beat.

Two different paychecks, not one

It helps to separate these before pricing anything.

Creator Connections is Amazon’s own brand-bonus layer. A brand picks a bonus percentage on top of your regular commission rate for that product’s category, and you accept or skip the campaign. There is no invoice, no negotiated day rate, and no flat fee. You get paid only on sales that actually happen, the same way your normal storefront commission works, just at a boosted rate for that campaign’s products.
Off-Amazon brand deals are the opposite structure: a brand pays you directly, usually a flat fee, for a dedicated piece of content, regardless of whether it drives a sale. This is the deal type that actually needs a rate card, because you’re the one setting the number.

Our full breakdown of how the bonus mechanic works, including the corrected 10 to 50 percent range, is in Creator Connections 2026: How It Actually Works.

What Amazon actually controls, and what it doesn’t

Amazon sets your base commission rate by product category (covered in full, with every current percentage, in our verified commission rate breakdown) and it sets the floor and ceiling on Creator Connections bonuses. What Amazon doesn’t do is publish any guidance on what a creator should charge a brand directly for a sponsored video, a dedicated unboxing, or usage rights on a piece of content. That side of the business runs entirely on general creator-economy norms, the same ones apply whether you found the brand through Amazon or not.

What creators are actually charging in 2026, by tier

These numbers aren’t Amazon-specific figures, Amazon has never published them. They come from current creator-economy pricing research (Influencer Marketing Hub, Hootsuite, and other agency benchmark reports, all cross-checked and broadly converging for 2026), so treat them as a starting range to test against your own results, not a guarantee.

Audience size	Typical flat fee per piece
Nano (1,000 to 10,000 followers)	$50 to $500
Micro (10,000 to 100,000 followers)	$500 to $5,000
Mid-tier (100,000 to 1,000,000)	$5,000 to $25,000
Macro (1,000,000-plus)	$25,000 to $100,000-plus

Video consistently prices above stills, industry benchmarks put a finished video at roughly 2 to 3 times a static post, which matters if your Amazon Influencer content is already video by default. If you would rather price by reach instead of by tier, the YouTube-style benchmark most agencies use is roughly $50 to $100 per 1,000 views on the specific video, not your channel total.

Building your own number

Start from real numbers you already have in Creator Hub, not a follower count alone. Average views on your last 10 shoppable videos, watch-through rate if you can see it, and any storefront click data you’ve pulled tell a brand more about what they are buying than a subscriber count does. A creator with 8,000 followers and 40 percent average watch-through on product videos has a stronger pitch than one with 30,000 followers and low engagement, price accordingly rather than defaulting to the tier table above.

A simple starting formula: pick your tier’s midpoint, then adjust up for anything that adds real production time (a dedicated shoot versus reusing existing footage) and adjust down only if you’re trading price for something concrete, like guaranteed long-term visibility or a product you would have bought anyway. Never discount just because a brand implies exposure is the payment, exposure isn’t a rate card line item.

What to charge extra for, separately from the base fee

Usage rights. A brand reusing your video in its own ads or on its Amazon storefront is a different, bigger license than a one-time post. Price it as its own line, not folded into the base fee.
Exclusivity. Agreeing not to work with competing brands for a set window is worth a real premium, commonly cited around 20 to 50 percent over the base rate depending on category and window length.
Revisions. Cap free revisions at one or two rounds in writing before you quote a number, unlimited revisions is an uncapped time cost disguised as a favor.
Turnaround speed. A rush request outside your normal production timeline is a legitimate reason to charge more, not a request to absorb for free.

Common pricing mistakes on this beat

Treating a Creator Connections bonus and a brand-deal flat fee as the same negotiation. One is a commission percentage Amazon’s system applies automatically, the other is a number you set yourself.
Quoting a single number with no tiers. A one-page rate card with 2 to 3 package options (a single video, a video plus a story or short, a video plus usage rights) converts better than a flat quote and gives the brand room to pick, not just accept or reject.
Never revisiting the number. Review your rate card every quarter against your actual average views and any new data from finished campaigns, not on a fixed annual schedule.