Quick answer: Amazon Creator Stars has four tiers, Bronze, Silver, Gold, and Platinum, based on points earned from shipped revenue and link clicks. The tier does not reset to zero every quarter, a claim that spread through Reddit in early July. Your status carries into the next quarter and only gets re-evaluated at the boundary, so a good quarter protects you for a while. Gold and Platinum are the tiers that actually get you money-side eligibility (Sponsorship Clicks), Bronze and Silver mostly get you access and prestige.
The four tiers, and what’s actually confirmed about each
Amazon runs Creator Stars as a points-based ladder: Bronze, Silver, Gold, Platinum. You move up by earning points, and each tier comes with a different set of perks. Here’s the honest version of what each one gets you, based on Amazon’s own Creator Stars page and corroborating creator reports.
| Tier | What it gets you | How it feels in practice |
|---|---|---|
| Bronze | Baseline program access | Where every approved creator starts |
| Silver | Slightly earlier access to some features | Reported as barely distinguishable from Bronze |
| Gold | Sponsorship Clicks eligibility, more brand visibility | The first tier where perks feel real |
| Platinum | Sponsorship Clicks, earliest event access, confidential deal lists, invite-only office hours, occasional gift boxes, Private Brands color-design invites | Access and prestige perks, not a direct cash bump |
That last point matters. Several creators who reached Platinum this year and post regularly in the Amazon creator communities report something close to “zero perks that actually matter to me,” because most of what Platinum gets you is early information and invite-only access, not extra commission. If you’re chasing tiers purely for brand-deal leverage, know that brands weigh your social reach and engagement, not your Amazon tier. If you’re chasing tiers for the money, the thing that actually pays is Gold and Platinum’s eligibility for Sponsorship Clicks, covered below.
How points actually work
Based on Amazon’s own Creator Stars page and multiple creator guides that track it closely, points come from two sources:
- 1 point per $100 in shipped revenue. Product actually shipped and not returned, not just added to cart.
- 1 point per 1,000 link clicks. Clicks on your storefront or content links, regardless of whether they convert.
You’re auto-enrolled into the points system once you clear a low bar: roughly 100 clicks or $1 in shipped revenue in the prior quarter. That’s a floor to get you tracked, not a meaningful tier.
Here’s where this site has to be honest about a real gap. The exact point totals required for Silver, Gold, and Platinum are not published anywhere on Amazon’s own site in a way that’s publicly indexable. Third-party guides commonly cite Silver at 50 points, Gold at 250, and Platinum at 1,000. But a separate line of reporting has surfaced a claim that clicks alone cap out around 49 points a quarter, which would only make sense as a sub-cap on the click-derived half of your points, not a hard ceiling on your total score. Those two claims aren’t necessarily contradictory, but neither is confirmed, and this site is not going to hand you a number dressed up as fact when Amazon hasn’t published one. Treat 50/250/1,000 as a reasonable, unofficial estimate. Read your own point total off your Creator Hub dashboard instead of assuming these thresholds apply exactly to you.
The myth we’re correcting: does your tier reset to zero every quarter?
No. This is the specific claim that made the rounds on r/Amazon_Influencer in early July, and it’s wrong in an important way.
What actually happens: once you earn enough points to hit a new tier, that status applies within roughly a day, and it holds through the following quarter. At each quarter boundary, Amazon re-evaluates your trailing performance and either keeps you at your tier or moves you down if your activity dropped off. Your status carries forward, it doesn’t snap back to Bronze the moment a new quarter starts.
That’s a meaningfully different picture than “everyone goes back to zero on July 1,” and it changes how you should actually plan. You don’t need to panic-post at the start of every quarter to defend a tier you already earned. What you do need to watch is a real, sustained drop in your shipped revenue or click volume, because that’s what puts a downgrade on the table at the next boundary, not the calendar flipping over.
What Gold and Platinum actually get you, money-wise
The one tier-gated feature that connects to real dollars is Sponsorship Clicks (also referred to as Sponsored Products for Creators), a pay-per-click campaign type currently limited to Gold and Platinum creators. Instead of earning a commission only when someone buys, a qualified click on your unique campaign link pays out on its own, regardless of whether it converts.
Worth setting expectations honestly here, because the early hype around this program has cooled. Creators active in it report that qualification is strict, meaning a lot of clicks simply don’t count, and that per-click earnings have thinned out since it first rolled out. One creator described going from meaningful early payouts to under $20 a month once the novelty wore off. The consensus among people actually running it: treat it as gravy on top of content you’re already making, not a strategy to build your whole approach around. Take it when it’s already sitting on an item you’re posting anyway, don’t restructure your content plan to chase it.
Sponsorship Clicks is a separate mechanic from Creator Connections, the older brand-campaign system that stacks a 10 to 50% bonus on top of your standard commission. Different program, different payout logic, worth knowing both exist rather than assuming one replaced the other.
How to check your own tier and points right now
Your Creator Hub dashboard shows your current Creator Stars tier and point total on the main screen after you log in. Amazon’s own Creator Stars reference page exists but is login-gated and doesn’t reliably surface a specific click path beyond that dashboard view, so the fastest way to know where you stand is simply to open Creator Hub and look, rather than trust any published number, including the ones on this page.
Climbing tiers is a volume problem, not a luck problem
Both halves of the points formula, shipped revenue and link clicks, scale with the same lever: how many videos you actually have live and working. A creator with one great video sitting at 50 clicks a month climbs slower than a creator with fifteen decent videos each pulling steady traffic, even if the fifteen aren’t individually as polished.
We tested most of the editing tools creators actually use for this in a separate roundup. The short version: the bottleneck for most creators isn’t camera skill, it’s the editing pipeline between “I filmed something” and “it’s live and earning.” That’s the exact gap ReviewCut is built to close: drop in your raw takes, it strips dead air and bad takes and burns in your FTC disclosure automatically, so getting a video from filmed to published takes minutes instead of an editing session you keep putting off. If tier progress is the goal, video volume moves that number faster than any single video’s polish does.
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Bottom line
Creator Stars is a real system with real tiers, but two things about it are consistently overstated online: the exact point thresholds (unpublished, treat any specific number as an estimate) and the idea that your tier resets every quarter (it doesn’t, it’s sticky and only re-evaluated at the boundary). What’s actually confirmed and worth acting on: Gold and Platinum come with Sponsorship Clicks eligibility, which is real but has cooled from its early hype, and both halves of the points formula reward consistent video output over any single video’s quality. Check your own numbers in Creator Hub before planning around any figure you read here or anywhere else, including the ones commonly repeated as fact.